Butterlorette: A Texas-Born Beauty Brand With a Global Heart
If you’ve been hearing buzz about “Butter Lorette” and wondered who they are, you’re likely looking for Butterlorette—the Fort Worth–based clean-beauty company building a skincare line around unrefined, triple-filtered shea butter and a social mission that supports shea-gathering communities in Ghana. Butterlorette+2Butterlorette+2
The Story Behind the Shea
Butterlorette’s origin story is inseparable from shea itself. On its “About” page, the company describes unrefined, triple-filtered shea butter not just as an ingredient but as “a symbol of empowerment, dignity, and hope,” tied to community development (including healthcare and education access) for partner groups in Tamale and across northern Ghana. Butterlorette
That social lens carries through their site experience and email sign-up messaging, which invites shoppers to “get inspired with real stories of impact from our shea communities.” Butterlorette
Texas Roots, Community Presence
While Butterlorette sources from Ghana, the brand itself is very much Texan: its LinkedIn profile lists Fort Worth, Texas as headquarters, with a small, founder-led team. The site also lists a local phone line and a Fort Worth mailing address, and the brand shows up in regional pop-ups—recently promoting a Dallas market activation. LinkedIn+2Butterlorette+2
What They Make
Butterlorette’s assortment focuses on plant-based, dye-free, cruelty-free formulas—largely built around shea—spanning face, body, and hair. Butterlorette
Signature categories
Hair essentials. The Growth Hair Butter blends batana oil (popular for scalp support) with grapeseed, jojoba, avocado, sweet almond, evening primrose, and vitamin E—aiming to nourish the scalp and help reduce dryness and irritation. Butterlorette+1
Face collection. The brand curates shea-forward skincare for daily care (cleansers, masks, or moisturizing options depending on seasonality/stock). Butterlorette
Body care. From Whipped Shea Body Butter in scents like Lemongrass to lighter “milk” textures, these are designed for quick absorption and everyday moisture. Butterlorette+1
Ingredient POV
Butterlorette consistently emphasizes unrefined shea butter and plant-derived oils, with no artificial dyes and a commitment to chemical-free, hand-made processes highlighted across its site and social channels. Butterlorette+2instagram.com+2
Why Shea (and Why Now)
Unrefined shea’s versatility makes it a useful base for barrier support—from elbows and heels to cuticles, curls, and beards. Butterlorette leans into this multi-use practicality while keeping the supply chain story front and center: you’re not only buying a moisturizing product; you’re participating (in a small but real way) in a value chain that benefits women-led cooperatives abroad. Butterlorette
Price Points & Accessibility
Butterlorette’s body butters are positioned within an accessible indie-brand price tier. For example, Whipped Shea Body Butter appears in the $15–$25 range, putting it squarely in “treat-yourself” territory without luxury-sticker shock. Butterlorette
How They Show Up IRL and Online
Events & pop-ups. The brand promotes Texas-area market appearances (e.g., The Sound in Dallas), which is where many shoppers first test textures and scents. instagram.com
Social channels. Their Instagram and Facebook showcase small-batch production and ingredient education, while inviting feedback from a growing community. instagram.com+1
Customer touchpoints. A dedicated hotline and posted open-hours on the site reflect a “small team, big service” approach. Butterlorette
Who It’s For
Minimal-ingredient seekers who want plant-based formulas without artificial dyes. Butterlorette
Scalp-care enthusiasts exploring butters and oils for moisture balance and protective styling (twist-outs, braid maintenance, beard care). Butterlorette
Impact-minded shoppers who care how ingredients are sourced and how proceeds ripple back to communities. Butterlorette
How to Build a Routine With Butterlorette
Start with body or hair butter as your anchor. After showering, apply to damp skin or work a pea-size amount into ends and scalp as needed. (Texture is rich—start small and build.) Product references: Whipped Shea Body Butter; Growth Hair Butter. Butterlorette+1
Layer lighter lotions for daytime. If you prefer a fast-absorbing finish under clothes or before work, use a body milk during the day; save thicker butters for night. instagram.com
Face care: patch test first. Unrefined shea can be friendly to dry, compromised skin, but always patch test when adding any new balm-style occlusives or oil blends to your face routine. (General best practice; check the Face Collection section for options and instructions.) Butterlorette
Our Take
Butterlorette reads like a modern Texas indie: rooted in community commerce, built with ingredient transparency, and growing through grassroots events rather than splashy ads. If you like the feel of small-batch, shea-centric products—and you want your purchase to reflect an ethical sourcing stance—this is a brand to watch.
Fast Facts
Name: Butterlorette (often misheard as “Butter Lorette”)
HQ: Fort Worth, Texas (United States) LinkedIn
What they make: Unrefined-shea-based skin, hair, and face products; plant-based, dye-free, cruelty-free. Butterlorette
Social impact: Supports shea communities in Tamale and across Ghana via sourcing and storytelling. Butterlorette+1
Where to buy: butterlorette.com and brand-hosted pop-ups; hotline and hours listed on the site. Butterlorette+1
Editorial note: This profile is independent and based on publicly available information from the brand’s website and social channels at the time of writing.
